This exhibition offers a retrospective look at over one hundred years of print design in Egypt. The material includes magazine and book covers, posters, advertising, and printed ephemera. The exhibition highlights the rich history of modern Arabic graphic design in Egypt (the largest and most vibrant producer of printed materials in the Arab world), setting it within a wider historical framework of Arab modernity and popular visual culture. The exhibition is based mostly on a private collection held by Dr Lucie Ryzova (University of Birmingham) and Dr Walter Armbrust (University of Oxford), but includes a smaller amount of material borrowed from other private collections in Egypt. The exhibition features material from the 1920s to the present day, with emphasis on teasing out key aspects of the history of print design and modern visual culture in Egypt and to a substantial degree the Arab World.