Jeff graduated with a first class honours degree in multi-disciplinary design and won the Letraset International Design Competition that same year. After further post-graduate study, he worked for a number of studios before moving into education, eventually writing and running both a National Diploma and Higher National Diploma in Graphic Design and Design Communication at Further Education level.
Jeff went on to set up his own consultancy, boing!, in 1994, with business partner Giles Woodward, working specifically for ‘arts’ clientele. Their work was featured over the years in Creative Review and in numerous design periodicals and publications. After completing his MA in Interactive Media, Jeff it now working on his PhD with a focus on projected typographic messages. His research interests are around the importance and meanings of signs within the man-made environment.Research Interests