Projection/Suggestion/Intervention:projected typographic messages, is the title of Jeff Leak’s PhD research. “In one way or another, all [digital artworks and environments] are concerned with possible relationships between the physical space and the virtual, and what distinguishes them are the balance between these two realms and the methods employed to translate one space into the other.”(Paul 2003)
This research relates to and borrows from four established areas of study: public art; lettering in the environment; projection/illumination/urban-screens; and interpretation of the built environment. These areas form the context against which this research will sit.
This research aims to understand the relationship between projected typographic messages, the host urban environment and the audience and to investigate how perception can be affected by such projections.Graphic DNA: the application of taxonomy for the classification of environmental lettering is the title of Geraldine Marshall's PhD research. The aim of this thesis is to establish whether a taxonomy can be designed in order to produce a systematic description of environmental lettering, which will enable an informed discussion based on the interpretation of research outcomes rather than simply aesthetics.
To enable this discussion the thesis will create a method of taxonomy that will capture the visual order, style and context of lettering in the environment. Use the taxonomy to produce a systematic description of environmental lettering, which will enable an informed discussion based on the historical, social, cultural and commercial development rather than simply aesthetics. Apply taxonomy to the classification of lettering in order to advance earlier studies of environmental lettering. Establish a more flexible definition of lettering styles and their usage in the twenty-first century.