HOW THE MAGAZINES INDUSTRY SURVIVED CONSTANT CHANGE
As media companies grapple with the challenges presented by digital convergence and devices such as the iPad, this talk traces the evolution of the consumer magazine industry from its inception to the modern day. From small entrepreneurs to global conglomerates and back we examine how magazines companies have survived the constant revolutions and the “death of print.”
LISTEN TO THE LECTURE HERE
Business historian Simon Mowatt is leader of the Business and Labour History Group of the Work Research Institute at AUT University, and he has been Visiting Fellow to the Centre for International Business History, Henley Business School. His historical research examines how companies respond to changes to technology and society, and with Howard Cox he recently published Revolutions from Grub Street – a history of magazine publishing in Britain (Oxford University Press, 2014).